Game Development: Using Google Analytics to track user flow

Recently we have begun to take advantage of the flow visualizations available from Google Analytics for analyzing user behavior in Word Crank.



What is a Flow Report?

"Flow Reports in Google Analytics illustrate the paths visitors take through your website...In one graphic, you can see how visitors enter, engage, and exit your site. " -- Google Analytics

One aspect of these diagrams that I especially appreciate is the ability to compare two different time frames and see how the user flow differs.  I really recommend this if you include a new feature in your application and want to see what impact it has on user behavior.

How to Compare Two Dates:

1. Select Compare to Past


2. Choose a second date range


3. Choose similar time periods ( full months or weeks )

Happy flow reporting!