Facebook F8 Conference: What it can mean for your Mobile App

The Facebook F8 Conference  promises to unveil exciting new features to allow users to engage with content.  One thing that is already noticeable is the new look of users' Facebook NewsFeed.  Even though this new feature has its fair share of critics, I feel that Facebook is positioning itself to take an even larger role in people's lives.  So how does this effect developers of Mobile Apps?

Well one major thing that I can foresee is that Mobile Game Developers may want to strongly consider moving their games to the Facebook App Platform.  Even without taking full advantage of all of the social features that the Graph API has available, several games could be quite successful.  Some simple Googling can provide several short tutorials to get one started in creating their very own Facebook App.  That's just my two cents for today.

Mobile Game Marketing: The Power of Word-of-Mouth

When marketing your mobile game don't underestimate the power of Word-of-Mouth Marketing.  Well, what is Word-of-Mouth Marketing?  It has been described this way by the Word Of Mouth Marketing Association:

"The act of consumers providing information to other consumers...It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications."

What can that mean for you and your business?  Well, basically you need to make a great product and provide tools to make it easier for your customers to share how wonderful your game/application is with others.  You may think that this form of marketing is free, but that is not necessarily the case.  You need to provide infrastructure that makes this type of consumer-to-consumer marketing successful and it does require lots of time to keep up with the different front-facing tools that you choose to implement.

In marketing our first game, Word Crank, we have used the following tools to facilitate the Word-of-Mouth process.

Tools

• Facebook Fan Page


• Twitter Account


• Blog with sharing abilities


• YouTube Channel


• Reddit Account


• OpenFeint integration in the game


• Email

Making use of these various tools takes time, as you have to constantly make posts and send updates.  But more importantly you allow your customers the opportunity to provide feedback and then easily share the information that they have received with others.  So far we are happy with this area of our Marketing endeavors.  However, it's challenging to say for sure quantitatively what the impact has been up to this point.

SOLUTION: Apple Mach-O Linker Error When Compiling iPhone App

Recently encountered the following error when compiling an iPhone Application, "Apple Mach-O Linker Error".  After some digging I realized that I had included the same file twice in the application.  After removing the duplicate file the error went away.  Hope this helps someone else that has a similar error.

Read more about iPhone Development

Download Word Crank on Android for FREE!